Certified Digital Marketing Professional
Digital Marketing Professional
Get in the game and become an in-demand Certified Digital Marketing Professional (CDMP) and Professional Certified Marketer (PCM®) in Digital Marketing with dual certification from Digital Marketing Institute (DMI) and the American Marketing Association (AMA).
Two Certifications for the Price of One
We’ve partnered with the Digital Marketing Institute, the global standard in digital marketing certification, to provide online learning and the certification exam. When you complete the University of Richmond’s Digital Marketing Professional program, you will become dually certified with the AMA and DMI with two credentials: PCM® in Digital Marketing and Certified Digital Marketing Professional from DMI.
Our program teaches the fundamentals of digital marketing and provides an understanding of the key digital specializations, from mobile and social media marketing to email, YouTube & display advertising, PPC and SEO. Through dynamic video presentations and practical learning activities (including tutorials and exercises), you will acquire a hands-on learning experience that will enable you to demonstrate a strong foundation in digital marketing, covering the main concepts, techniques, and skills required in order to develop, plan, and implement an effective digital marketing strategy.
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Program Highlights
Program Outcomes
By the end of this program, you will be able to:
- Increase your website’s visibility through search engine optimization techniques
- Drive qualified traffic to your website through pay-per-click advertising
- Execute social video and digital display campaigns
- Capture, segment, and manage email subscribers in order to plan and execute a successful email marketing campaign
- Use suitable social media channels for different business goals and objectives
- Measure and optimize your social media campaigns
- Leverage mobile marketing for its micro-targeting advantages
- Analyze and optimize your overall digital marketing activity
- Create a formal digital marketing plan for your business
- Incorporate machine learning, LLMs & AI-powered tools into business operations.
Additional Details
Time Commitment
The program of study consists of 30 hours of self-paced online video instruction and requires an additional 31 hours of self-paced coursework.
- 24 weeks to complete the coursework and take the certification exam
- 3 chances to successfully pass the certification exam
- Most students complete the coursework in 8-10 weeks
Cost
The standard cost of this program is $2,060. However, we regularly run discounts. Visit our program page for details.
Certification
After completing coursework, you’ll be prepared to sit for the certification exam. After successfully completing the 3-hour computer-based exam, you’ll receive both the DMI CDMP and AMA CMP in Digital Marketing credentials.
We offer this program in partnership with DMI. Following registration and payment, you’ll receive online enrollment information directly from DMI.
Course Modules
The course comprises ten modules which provide in-depth coverage of all the key disciplines required for best practice digital marketing.
Module 1. Digital Marketing in the Era of AI
This module covers core principles and purposes of digital marketing in an era of AI disruption.
Module 2. Content Marketing
This module covers planning and executing a content marketing strategy.
Module 3. Social Media Marketing
This module demonstrates how to set up a social media marketing experience for a business.
Module 4. Search Engine Optimization (SEO)
This module covers the fundamentals of SEO and how search engines work, including the transformative impact of AI.
Module 5. Paid Search (PPC) & Display Ads
This module demonstrates how to implement and manage paid search and display campaigns.
Module 7. Professional Skills
This module covers professional digital & technical skills that are key to success for digital marketers.
Module 6. Email Marketing
This module introduces key email marketing tools and techniques along with list and design best practices.
Module 8. Website Optimization and Ecommerce
This module introduces user-centered website design and the purpose of website optimization.
Module 9. Analytics with Google Analytics 4 (GA4)
This module covers setting website goals to analyze performance and conversions.
Module 10. Digital Marketing Strategy
This module identifies core components of a digital marketing strategy, including budgeting and measuring ROI.