James Campbell
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Profile
Campbell joined the University of Richmond in 2004 and currently serves as the Senior Director of Marketing and Engagement. He leads a team that manages marketing, communications, enrollment and recruitment strategy, fundraising and development, alumni relations, partnerships and creative services. Prior to his work in higher education, Campbell’s career included work a variety of in corporate settings, including marketing communications, retail advertising, copywriting and creative services.
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Awards
UPCEA Marketing Awards: Gold (2005, 2010, 2015)
UPCEA Marketing Awards: Silver (2007, 2009, 2010, 2014, 2015)
UPCEA Marketing Awards: Bronze (2014, 2015)
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Presentations
Evolve Your Dashboard: Design and Develop an Executive Dashboard with Daniel Hocutt and Phil Melita, UPCEA Marketing and Enrollment Management Seminar, November 4-6, 2015
Analytics, Data and Dashboards Webinar with Daniel Hocutt and Phil Melita, UPCEA Quarterly Webinar Series, August 26, 2015
“You Know, It’s Not Really a Dashboard”: Selecting and Sharing Metrics Toward Data-Driven Decisions with Daniel Hocutt, UPCEA Annual Conference, March 30–April 1, 2015.
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Community Service
- Chair, UPCEA National Awards Committee, 2014-2017
- Member, UPCEA Annual Conference Planning Committee, 2014-2017
- Associate Chair for Recognition and Awards, UPCEA Marketing, Enrollment & Student Services Network, 2012-2014
- Chair, UPCEA Marketing Seminar Planning Committee, 2010-2011
- Member, UPCEA Marketing Seminar Planning Committee, 2007-2012
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Awards
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Selected Publications
Book Chapters
Campbell, J., & Narduzzi, J. (2015). The more things change: Reflections on the state of marketing in continuing higher education. In D. W. Shannon & R. Wiltenberg (Eds.), Centennial conversations: Essential essays in professional, continuing, and online education. UPCEA.