Headshot of James  Campbell

James Campbell

Senior Director, Marketing & Engagement
  • Profile

    Campbell joined the University of Richmond in 2004 and currently serves as the Senior Director of Marketing and Engagement. He leads a team that manages marketing, communications, enrollment and recruitment strategy, fundraising and development, alumni relations, partnerships and creative services. Prior to his work in higher education, Campbell’s career included work a variety of in corporate settings, including marketing communications, retail advertising, copywriting and creative services.

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    • Awards

      UPCEA Marketing Awards: Gold (2005, 2010, 2015)

      UPCEA Marketing Awards: Silver (2007, 2009, 2010, 2014, 2015)

      UPCEA Marketing Awards: Bronze (2014, 2015)

    • Presentations

      Evolve Your Dashboard: Design and Develop an Executive Dashboard with Daniel Hocutt and Phil Melita, UPCEA Marketing and Enrollment Management Seminar, November 4-6, 2015

      Analytics, Data and Dashboards Webinar with Daniel Hocutt and Phil Melita, UPCEA Quarterly Webinar Series, August 26, 2015

      “You Know, It’s Not Really a Dashboard”: Selecting and Sharing Metrics Toward Data-Driven Decisions with Daniel Hocutt, UPCEA Annual Conference, March 30–April 1, 2015.

    • Community Service

      • Chair, UPCEA National Awards Committee, 2014-2017
      • Member, UPCEA Annual Conference Planning Committee, 2014-2017
      • Associate Chair for Recognition and Awards, UPCEA Marketing, Enrollment & Student Services Network, 2012-2014
      • Chair, UPCEA Marketing Seminar Planning Committee, 2010-2011
      • Member, UPCEA Marketing Seminar Planning Committee, 2007-2012

  • Selected Publications
    Book Chapters

    Campbell, J., & Narduzzi, J. (2015). The more things change: Reflections on the state of marketing in continuing higher education. In D. W. Shannon & R. Wiltenberg (Eds.), Centennial conversations: Essential essays in professional, continuing, and online education. UPCEA.