Earn a Professional Certificate in Grassroots Lobbying & Advocacy

Earn a Professional Certificate in Grassroots Lobbying & Advocacy

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Engage grassroots support to lobby & advocate for causes.

Join the University of Richmond in preparing the ethical lobbyists and advocates of the future. Grassroots lobbying and advocacy, in contrast to direct lobbying, focuses on stimulating political activity of specific communities by impacting public opinion and encouraging public action.

The School of Professional & Continuing Studies offers a 12-week, classroom-based Professional Certificate in Grassroots Lobbying & Advocacy for those seeking to learn how to organize grassroots support for community causes, and to advocate and lobby legislatures in support of such causes.

This intensive certificate program will teach participants the essential skills required to plan and deploy a successful grassroots lobbying effort.

Outcomes

Participants will gain expertise and knowledge fundamental to grassroots lobbying and advocacy, including the following:

  • Recognizing different types of lobbying and influence
  • Developing and insisting on ethical and fair standards for lobbying
  • Leveraging the influence of associations
  • Inspiring people to action toward the critical act of influence
  • Maintaining a genuine purpose to achieve clients’ goals
  • Understanding the legislative process in Virginia
  • Applying ethical practices in future lobbying efforts

Certificate holders will leave the program with the skills needed to step into a grassroots lobbying role for a cause, association or community-focused organization.

Participants who successfully complete the program will receive a Professional Certificate in Grassroots Lobbying & Advocacy from the University of Richmond, and will earn 9 CEUs that can be applied to professional development goals. This program does not earn college credit.

Program

The Grassroots Lobbying & Advocacy Professional Certificate consists of six modules, delivered face-to-face over the course of a 12-week term. Class meetings total 72 contact hours, with weekly class meetings two evenings each week.

The Grassroots Lobbying & Advocacy Professional Certificate is a nonpartisan educational program featuring an instructional team with extensive grassroots advocacy experience.