Digital Marketing
The School of Professional & Continuing Studies offers classes and programs focused on digital and online marketing and promotions.
Our classes and programs cover digital and online marketing methods, channels, techniques, and technologies. Includes coursework focused on web management for business and home, but web development and coding are part of our IT, GIS & Coding programs.
Our Digital Marketing classes and programs seek to extend the values and resources of a liberal arts education into online and digital marketing fields.
The selections listed in the tabs below represent a portion of what we have to offer. Additional listings are available and include a wide range of classes.
- Our Think Again catalog lists Digital Marketing classes available from SPCS (generally face-to-face) and from the Learning Resource Network (LERN, all online) for registration.
- Our online partner portals list classes in a variety of areas offered through our online partners.
Registration
In the tabs below, classes and programs include a registration link. For specific information on how to register for online classes, review the information in the Online Partner Registration page. Procedures differ slightly by partner, but may all be completed online.
Programming Levels
In our Professional Education & Enrichment areas of study, we seek to provide a selection of coursework and programs that meet different enrichment and workforce levels of study. Each is described below:
- Career-curious and enrichment: Designed to explore a career or expand an interest
- Career-level: Designed to build skills or shift to a new career
- Professional-level: Designed to deepen or widen knowledge and experience
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Career-Curious & Enrichment Programs
Paid Search (PPC)
Online: Paid Search advertising, also called pay-per-click (PPC), is used to pay for traffic to visit a website. In this course, learners will explore search marketing, the search process, and the buying cycle. Also included is how to set up a successful PPC account, how to set and measure goals, and how to optimize keyword usage using a variety of strategies. Self-paced (three months access) with MindEdge.
An Overview of Marketing
Online: Marketing has become vital to the success of an organization in todays competitive world. This course provides an introduction to marketing and marketing planning, and addressing the definition of marketing, the marketing mix (the 4Ps), the strategic importance of marketing, and customer values and satisfaction. Self-paced (three months access) with MindEdge.
Digital Consultation for Your Business
Private consultation: Sign up for digital consultations for your business ranging from reviewing your digital marketing and suggesting improvements to your website to evaluating your social media exposure and assessing your mobile presence. This consultation may also be valuable for individuals in your company who are new to digital marketing and could use an outside perspective. Instructor-led (scheduled in consultation with instructor) through SPCS.
Digital Media Private Instruction
One-on-one instruction: This private, one-on-one session is designed to help with digital training for your website, advertising, special projects, or marketing needs. Sessions are also available to help with computer questions and software. Tuition includes 3 hours of instruction. Instructor-led (scheduled in concultation with instructor) through SPCS.
Search Engine Optimization
Online: Search Engine Optimization (SEO) encompasses the practices and metrics of trying to increase a web sites ranking with search engines. This course will engage learners through a variety of assignments that span the history and technology of the World Wide Web. Self-paced (three months access) with MindEdge.
Social Media Marketing
Online: Using social media in marketing is practically a requirement in todays highly connected digital world. But it can be confusing and complex to dive into social media marketing without some foundation in the basics. This course focuses on teaching the principles, best practices, and strategies for incorporating social media into a marketing plan. Self-paced (three months access) with MindEdge.
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Career-Level Programs
Digital Marketing Strategy
Online: Creating a digital marketing strategy is crucial to meeting the marketing goals of the organization. This course offers a step-by-step introduction to the process of creating such a strategy, with an emphasis on key concepts, definitions, and metrics. Self-paced (three months access) through MindEdge.
LERN Digital Marketing Certificate
Online: Fundamental but advanced introduction to digital marketing, including improving email promotions, analyzing your web site traffic, doing search engine optimization and employing online advertising. And if you’re already at an advanced level, instructors can provide the latest, most advanced information and answer your toughest questions. Consists of three one-month courses: Improving Email Promotions, Boosting Your Web Site Traffic and Online Advertising. Instructor-led (start dates vary) through LERN.
LERN Mastering Video Marketing Certificate
Online: Video with good search engine optimization (SEO) has a 53% higher chance of showing up on page one of Google searches. When done correctly, video can tell a story, and stories connect people. Video also leads to an “emotion” trigger that plain text cannot do. This certificate program consists of two one-month courses: Video Marketing and YouTube for Business. Instructor-led (start dates vary) through LERN.
LERN Social Media for Business Certificate
Online: Exploring Facebook, Twitter, blogging, YouTube, LinkedIn, and more, uncover the new principles of communication that apply across all networks, and discover how each specific social networks works and the applicability to your organization. Consists of three one-month courses: Introduction to Social Media, Marketing Using Social Media,and Integrating Social Media in Your Organization. Instructor-led (start dates vary) through LERN.
LERN WordPress Certificate
Online: WordPress is the most popular content management system (CMS) for website and blog design. After successfully completing this course, you’ll know how to build a simple WordPress website or blog. Consists of three one-month courses: Website Setup, WordPress Fundamentals and Advanced WordPress. Instructor-led (start dates vary) through LERN.
Web Analytics
Online: This course is designed to help learners develop a solid understanding of the basic concepts and techniques that they will encounter as practitioners in the web analytics field. The course defines key performance indicators and discusses how they are chosen and implemented. Self-paced (three months access) with MindEdge.
