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Social Media Certificates

We live in an age of Social Media. What was a nonexistent field just 10 years ago is a driving force behind business today. According to the Bureau of Labor Statistics, careers relating to social media will increase 24% from 2008 to 2018. Social Media is not only a growing field but, it is bringing with it tremendous job opportunity. Simply Hired reports a national average salary of $82,000 for social media marketers.

We offer several certificates in social media:

  • LERN’s Managing Social Media Platforms certificate — Gain a firm foundation in Twitter, LindedIn and Facebook platforms.
  • LERN’s Social Networking for Business certificate — Use social networks to develop two-way communication and marketing strategy for your organization
  • The Dalton Social Media Management Program, consisting of the Social Media Professional certificate and the Social Media Strategist certificate
Managing Social Media Platforms
General Information

Different social networks have distinct characteristics, different features and are used to develop a two-way communication and marketing strategy for your organization. Get a skill set for working and managing different social platforms. Then find out what you can be doing, what you should be doing and develop a plan to integrate social networks into your communication and marketing.

Gain a firm foundation in Twitter, LindedIn and Facebook platforms through three separate classes. Come away with both an understanding of these social networks and practical, how-to techniques to integrate social networks into your organization or business. Your instructors are outstanding practitioners who also speak, write, and train others on social networks.

Program of Study

The certificate is comprised of three courses, which can be taken in any order.

  • Facebook for Business
  • LinkedIn for Business
  • Twitter for Business
Online Experience

Participation Expectations

  • Listen to audio lectures, view slides, even take an optional quiz
  • Join the online discussion with fellow participants & instructor
  • Instructor logs in daily to answer questions & join the discussion
  • Participate any time of day or night, ideally 2-3 times weekly
  • Read required text as assigned

Technical Requirements

  • Internet access with Internet Explorer, Firefox or Safari web browser
  • Audio software such as Windows Media, Real or Flash
  • Speakers to listen to audio

Online Provider Partnership

The School partners with the Learning Resource Network (LERN) to provide this certificate program. LERN is an international association of lifelong learning programming, offering information and resources to providers of lifelong learning programs. Visit our custom learning portal.

Social Networking for Business
General Information

From Facebook to Twitter, blogging, YouTube, LinkedIn, and more, discover the new principles of communication that apply across all networks, how these specific social networks work, and the possible uses for your business, nonprofit, government or other organization.

Learn how social networks are used to develop a two-way communication and marketing strategy for your organization. Then find out what you can be doing, what you should be doing, and take back a plan to integrate social networks into your communication and marketing.

Whether you are new to social networks or already involved, you will come away with both an understanding of social networks and practical, how-to techniques to integrate social networks into your organization or business. Your instructors are outstanding practitioners who also speak, write and train others on social networks.

Program of Study

To earn the Social Media for Business certificate you must complete these three courses, in any order.

  • Introduction to Social Media — Learn what social networks are and their role in your business and personal life. Find out how top businesses are using the sites for communication, customer retention, branding, marketing, market research, needs assessment and serving customers and clients.
  • Marketing with Social Media — Develop a two-way communication and marketing strategy for your organization using social media.
  • Integrating Social Media in Your Organization — Take away practical strategy and techniques for implementing social networks for your organization or business.
Online Experience

Participation Expectations

  • Listen to audio lectures, view slides, even take an optional quiz
  • Join the online discussion with fellow participants & instructor
  • Instructor logs in daily to answer questions & join the discussion
  • Participate any time of day or night, ideally 2-3 times weekly
  • Read required text as assigned

Technical Requirements

  • Internet access with Internet Explorer, Firefox or Safari web browser
  • Audio software such as Windows Media, Real or Flash
  • Speakers to listen to audio

Online Provider Partnership

The School partners with the Learning Resource Network (LERN) to provide this certificate program. LERN is an international association of lifelong learning programming, offering information and resources to providers of lifelong learning programs. Visit our custom learning portal.

Available Classes
Managing Social Media Platforms
No courses matched your search.
Social Networking for Business
Integrating Social Media in Your Organization
Course Offerings (1)
November 6, 2017 through December 1, 2017
Instructor: LRN Staff
CRN: LRN118.37
Fee: $195
Online. Offered through our partnership with LERN.
Description
Come away with a practical strategy and techniques for implementing social networks for your organization or business. Learn how to create your own private social network using Ning, work socially using Google Docs and calendars, and move your web site to an interactive Web 2.0 site. Your instructor will help you choose which social network tools are right for your situation, and how to integrate them into your web site to develop a social networking strategy for your organization. Find out what you can be doing, what you should be doing, and take back a plan to integrate social networks into your communication and marketing.

Introduction to Social Media
Course Offerings (1)
September 5, 2017 through September 29, 2017
Instructor: LRN Staff
CRN: LRN118.35
Fee: $195
Online. Offered through our partnership with LERN.
Description
Get involved in the move from in-person to online communication. Learn what social networks are and their role in your business and personal life. Discover the top sites and how businesses are using them for communication, customer retention, branding, marketing, market research, needs assessment and serving customers and clients. Explore the options for your organization. Look at case studies of what other organizations are doing. Let your instructor guide your exploration of Facebook and YouTube. Your instructor is a nationally-known speaker, consultant and trainer on social networks and social media.

LERN Social Media for Business Certificate
Course Offerings (1)
September 5, 2017 through December 1, 2017
Instructor: LRN Staff
CRN: LRN118.02C
Fee: $495
Online. Offered through our partnership with LERN.
Description
Get in on this exciting and growing way to communicate, market, and serve your customers and clients. Exploring Facebook, Twitter, blogging, YouTube, LinkedIn, and more, uncover the new principles of communication that apply across all networks, and discover how each specific social networks works and the applicability to your organization. Learn how social networks may be used to develop a two-way communication and marketing strategy for your organization. Then find out what you can be doing and what you should be doing, and take back a plan to integrate social networks into your communication and marketing. Whether you are new to social networks or already involved, you will come away with both an understanding of social networks and practical, how-to techniques to integrate social networks into your organization or business. Your instructors are outstanding practitioners who also speak, write and train others on social networks. This certificate program consists of three one-month courses: Introduction to Social Media, Marketing Using Social Media, and Integrating Social Media in Your Organization.

Marketing Using Social Media
Course Offerings (1)
October 2, 2017 through October 27, 2017
Instructor: LRN Staff
CRN: LRN118.36
Fee: $195
Online. Offered through our partnership with LERN.
Description
Develop a two-way communication and marketing strategy for your organization using social networks. Let your instructor guide you in exploring major social networks, including Twitter, LinkedIn, and blogging. Learn quick, easy ways to use Twitter, blogs and LinkedIn to engage your customers or clients and keep them interested in your organization or business. You'll find out the advantages and disadvantages of each, and learn what's right for your work and kind of organization. Your instructor is a director of marketing for a national association, who writes and speaks on the topic.

Contact Us

Special Programs Building
28 Westhampton Way
Univ. of Richmond, VA 23173
Phone: (804) 289-8133
Fax: (804) 289-8138
spcs@richmond.edu

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