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eMarketing Certificates

Businesses and nonprofits are continually redefining their online marketing strategies and tactics. As the Web and email come of age, new ways emerge weekly to unleash the communications, marketing and promotional potential of those media.

Whether you need to brush up on the basics of Website development or retool your emarketing techniques, our classes and certificates will meet your needs. We’ve partnered with heavy hitters in the industry to provide skills and credentials you’ll need to succeed and advance as a professional.

We offer certificate programs in emarketing, inbound marketing, mobile marketing and more.

eMarketing Essentials
General Information

Join us for a fundamental yet advanced introduction to eMarketing, including improving email promotions, analyzing your website traffic, doing search engine optimization and how to successfully employ online advertising. Relevant for any type of organization, including businesses, companies, nonprofits and government agencies.

Program of Study

To earn the eMarketing Essentials Certificate you must complete these three courses in any order.

  • Improving Email Promotions — Discover new ways to improve your email promotions, including when to email, what to email, testing email copy and analyzing response rates.
  • Boosting Your Web Site Traffic — Acquire the basic skills to boost web site traffic, including how to analyze visitor traffic, use search engine optimization and redesign your web site copy to increase results.
  • Online Advertising — Get the keys to making online advertising work for you and your organization, including pay-per-click advertising, Google AdWords, Facebook advertising and targeting local audiences.
Online Experience

Participation Expectations

  • Listen to audio lectures, view slides, even take an optional quiz
  • Join the online discussion with fellow participants & instructor
  • Instructor logs in daily to answer questions & join the discussion
  • Participate any time of day or night, ideally 2-3 times weekly
  • Read required text as assigned

Technical Requirements

  • Internet access with Internet Explorer, Firefox or Safari web browser
  • Audio software such as Windows Media, Real or Flash
  • Speakers to listen to audio

Online Provider Partnership

The School partners with the Learning Resource Network (LERN) to provide this certificate program. LERN is an international association of lifelong learning programming, offering information and resources to providers of lifelong learning programs. Visit our custom learning portal.

Google Tools
General Information

Increase your online savvy and ability to position yourself and your organization for greater success. Experience the interaction and key take-aways from studying with top notch professionals. Your instructors not only work with these tools every day, but speak at national conferences and train others. Your teachers have tips you have not discovered yet.

Learn more about Google Analytics, Google Apps for Business, and Google+. Acquire new tips and techniques. Just one new tip can mean greater productivity, effectiveness and even profitability for your work.

Program of Study

To earn the Certificate in Google Tools you must complete these three courses in any order.

  • Google Analytics
  • Google Apps for Business
  • Google+
Online Experience

Participation Expectations

  • Listen to audio lectures, view slides, even take an optional quiz
  • Join the online discussion with fellow participants & instructor
  • Instructor logs in daily to answer questions & join the discussion
  • Participate any time of day or night, ideally 2-3 times weekly
  • Read required text as assigned

Technical Requirements

  • Internet access with Internet Explorer, Firefox or Safari web browser
  • Audio software such as Windows Media, Real or Flash
  • Speakers to listen to audio

Online Provider Partnership

The School partners with the Learning Resource Network (LERN) to provide this certificate program. LERN is an international association of lifelong learning programming, offering information and resources to providers of lifelong learning programs. Visit our custom learning portal.

Inbound Marketing
General Information

Inbound marketing is a way to help potential customers find you through organic search. It is a process of using your website in a way that attracts visitors naturally through search engines, the blogosphere, and social media. Inbound marketing is more effective than outbound marketing, where you push sales messages to your potential customers. Inbound marketing is the future of the way we market in the 21st century.

Discover how to attract customers to your site, what kind of content to share with them, how to use landing pages and forms to collect names and email address, and how to implement lead-nurturing campaigns that result in sales.

Program of Study

Certificate is comprised of three one-month courses, which can be taken in any order.

  • Introduction to Inbound Marketing
  • Content Marketing
  • Advanced Inbound Marketing
Online Experience

Participation Expectations

  • Listen to audio lectures, view slides, even take an optional quiz
  • Join the online discussion with fellow participants & instructor
  • Instructor logs in daily to answer questions & join the discussion
  • Participate any time of day or night, ideally 2-3 times weekly
  • Read required text as assigned

Technical Requirements

  • Internet access with Internet Explorer, Firefox or Safari web browser
  • Audio software such as Windows Media, Real or Flash
  • Speakers to listen to audio

Online Provider Partnership

The School partners with the Learning Resource Network (LERN) to provide this certificate program. LERN is an international association of lifelong learning programming, offering information and resources to providers of lifelong learning programs. Visit our custom learning portal.

Mobile Marketing
General Information

The way consumers are interacting with brands and connecting to the world is changing because of mobile devices. Proximity marketing, mobile marketing metrics and developing a mobile marketing campaign are needed skills in mobile marketing.

Find out about location-based marketing, mobile payments, QR codes, applications and mobile coupons. Learn how mobile marketing can increase your capabilities to retain current customers and gain new ones. Then get step-by-step instructions on how non-technical users can build, deploy and market smartphone applications across Android, iPhone and Blackberry platforms. Finally, get the knowledge needed to implement a mobile marketing plan for your organization.

Program of Study

To earn the Mobile Marketing Certificate you must complete these three courses, in any order.

  • Mobile Marketing—Discover the ways mobile marketing can improve your business, including location-based marketing, mobile payments, QR codes, applications and mobile coupons.
  • Creating Cell Phone Apps for Your Business (non-technical course)—Learn step-by-step instructions on how non-technical users can build, deploy and market smartphone applications across multiple platforms.
  • Advanced Mobile Marketing—Gain the knowledge needed to implement a mobile marketing plan for your organization.
Online Experience

Participation Expectations

  • Listen to audio lectures, view slides, even take an optional quiz
  • Join the online discussion with fellow participants & instructor
  • Instructor logs in daily to answer questions & join the discussion
  • Participate any time of day or night, ideally 2-3 times weekly
  • Read required text as assigned

Technical Requirements

  • Internet access with Internet Explorer, Firefox or Safari web browser
  • Audio software such as Windows Media, Real or Flash
  • Speakers to listen to audio

Online Provider Partnership

The School partners with the Learning Resource Network (LERN) to provide this certificate program. LERN is an international association of lifelong learning programming, offering information and resources to providers of lifelong learning programs. Visit our custom learning portal.

Available Classes
Essentials
Boosting Your Website Traffic
Course Offerings (1)
July 3, 2017 through July 28, 2017
Instructor: Dan Belhassen
CRN: LRN317.13
Fee: $195
Online. Offered through our partnership with LERN.
Description
Acquire the basic skills to boost your website traffic, including how to analyze your visitor traffic, how to use search engine optimization to get greater visibility and exposure in Google searches, and how to redesign your website copy to increase your visitors and results. No experience necessary, but if you are at an advanced level, your instructor is an SEO expert and can answer your toughest questions.

LERN Digital Marketing Certificate
Course Offerings (1)
June 5, 2017 through September 1, 2017
Instructor: LERN Instructor
CRN: LRN317.06C
Fee: $495
Online. Offered through our partnership with LERN.
Description
Come get a fundamental yet advanced introduction to Digital Marketing, including improving email promotions, analyzing your web site traffic, doing search engine optimization, and employing online advertising. This material is relevant for any type of organization, including businesses, companies, non-profit, and government agencies, and no prior eMarketing experience or expertise is necessary. If you are already at an advanced level, your expert instructors can provide the latest, most advanced information and answer your toughest questions. This certificate program consists of three one-month courses: Improving Email Promotions, Boosting Your Web Site Traffic, and Online Advertising.

Online Advertising
Course Offerings (1)
August 7, 2017 through September 1, 2017
Instructor: Dan Belhassen
CRN: LRN317.14
Fee: $195
Online. Offered through our partnership with LERN.
Description
Get the keys to making online advertising work for you and your organization. See how pay-per-click advertising with Google AdWords works. Find out how to test low-budget AdWord campaigns. Learn how you can target local audiences. Then discover Facebook advertising and how you can determine the demographics and even numbers of people you want to reach. No experience necessary, but if you are at an advanced level, your instructor is an online ad expert and can answer your toughest questions.

Google Tools
Google Apps for Business
Course Offerings (1)
July 3, 2017 through July 28, 2017
Instructor: LERN Instructor
CRN: LRN317.74
Fee: $195
Online. Offered through our partnership with LERN.
Description
Google offers a variety of web-based applications and tools to help you become more productive, including Gmail, Google Calendar, Drive, Hangouts, Documents, Spreadsheets, Presentations, and more. Move beyond the basic features you figured out on your own. Be able to use them to work collaboratively and increase productivity. Learn how to run online meetings and webinars. Learn the ins and outs of all the tools Google has to help you become more productive and improve your work communication skills. You will learn time saving tips and strategies to get more done in your work and personal life.

Google+
Course Offerings (2)
August 7, 2017 through September 1, 2017
Instructor: LERN Instructor
CRN: LRN317.71
Fee: $195
Online. Offered through our partnership with LERN.
June 5, 2017 through June 30, 2017
Instructor: LRN Instructor
CRN: LRN217.711
Fee: $195
Online. Offered through our partnership with LERN.
Description
Google+ has over 300 million active users. Discover the best ways to use this popular and emerging social media platform to raise your online profile, while connecting with current and potential new contacts. This one-month course will discuss the advantages of using Google+, demonstrate how it can help your organization to engage existing users and grow your base, explore techniques for using the platform to create relationships, and expand your reach and knowledge in particular subject matter areas.

LERN Certificate in Google Tools
Course Offerings (1)
June 5, 2017 through September 1, 2017
Instructor: LERN Instructor
CRN: LRN317.18C
Fee: $495
Online. Offered through our partnership with LERN.
Description
Increase your online savvy and ability to position yourself and your organization for greater success. Experience the interaction and big take-aways from studying with top-notch professionals. Your instructors not only work with these tools every day, but also speak at national conferences and train others. Learn more about Google Analytics, Google apps for business, and Google+. Sometimes implementing just one new tip can mean greater productivity, effectiveness and even profitability. This certificate program consists of three courses: Google Analytics, Google+, and Google Apps for Business.

Inbound Marketing
No courses matched your search.
Mobile Marketing
Advanced Mobile Marketing
Course Offerings (1)
August 7, 2017 through September 1, 2017
Instructor: LERN Instructor
CRN: LRN317.34
Fee: $245
Online. Offered through our partnership with LERN.
Description
Come get the knowledge needed to implement a mobile marketing plan for your organization. Find out about proximity marketing, mobile marketing metrics, and developing a mobile marketing campaign. Learn how to promote your app on the web, build a landing page for your app, and employ advanced tracking of your application usage. Then take home a blueprint for creating guidelines and standards for your mobile marketing effort, and how to measure its success. You will leave this course with the knowledge to implement a mobile marketing plan for your organization. Note: This is an instructor-led online course. You will need an internet connection and audio (speakers) to participate. You may participate in the online class any day of the week, any time of day.

Creating Cell Phone Apps for Your Business
Course Offerings (1)
July 3, 2017 through July 28, 2017
Instructor: Dan Belhassen
CRN: LRN317.33
Fee: $245
Online. Offered through our partnership with LERN.
Description
Cell phone apps are the latest way smart businesses are reaching their customers. It seems that nearly everyone is carrying and using smartphones these days! Savvy organizations across the globe are investing in building cell phone apps for their businesses. In this four-week course, we will provide you with step-by-step instructions on how non-technical users can build, deploy and market smartphone applications across Android, iPhone and Blackberry platforms. The course is ideal for business owners and executives who want to understand how smartphone applications can be inexpensively built, and also for technical users who want to understand how to quickly deploy smartphone applications.

LERN Mobile Marketing Certificate
Course Offerings (1)
June 5, 2017 through September 1, 2017
Instructor: LERN Instructor
CRN: LRN317.03C
Fee: $595
Online. Offered through our partnership with LERN.
Description
The way consumers are interacting with brands and connecting to the world is changing because of mobile devices. Find out about location-based marketing, mobile payments, QR codes, applications, and mobile coupons. You will learn how mobile marketing can increase your capabilities to retain current customers and gain new ones, including step-by-step instructions on how non-technical users can build, deploy and market smartphone applications across Android, iPhone and Blackberry platforms. Finally, get the knowledge needed to implement a mobile marketing plan for your organization. Find out about proximity marketing, mobile marketing metrics, and developing a mobile marketing campaign. This certificate program consists of three one-month courses: Introduction to Mobile Marketing, Creating Cell Phone Apps for Your Business, and Advanced Mobile Marketing.

Contact Us

Special Programs Building
28 Westhampton Way
Univ. of Richmond, VA 23173
Phone: (804) 289-8133
Fax: (804) 289-8138
spcs@richmond.edu

Monday-Friday: 8:30am–5pm
Closed for University holidays