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Nonprofit Management & Fundraising

Managing a nonprofit organization demands much of its managers and administrators. Selecting the right board members and orienting them to the operation of the organization is difficult and fraught with political pitfalls. Identifying and writing grants is both challenging and time consuming, but those tasks sometimes pale in comparison to the effort required to manage and report on grants that have been won. Fund development in any economic climate is an uphill battle; economic uncertainties steepen the hill.

Our Institute on Philanthropy (IOP) recognizes these — and many more — challenges and offers practical, hands-on expertise and training. IOP offers a la carte and weeklong conference-style coursework leading to professional certifications in grant writing, nonprofit marketing and fundraising. IOP also offers coursework in board development and nonprofit strategic perspectives along with intensive conference-style programs in planned giving.

We offer professional development courses and week-long intensive institutes in the following nonprofit topics.

  • Board Development — Help your board members become your nonprofit’s strongest advocate
  • Fund Development — Develop strategies to improve your nonprofit’s fundraising efforts
  • Grant Writing — Match grant proposals to funding parameters and manage your follow-up documentation
  • Nonprofit Marketing — Initiate or hone your marketing strategies to match message to target markets
  • Planned Giving — Create or improve your nonprofit’s planned giving program

Related Center or Institute

Nonprofit Management & Development Classes
Board Development
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Fundraising & Development
Fund Development Institute
Course Offerings (1)
Sunday, July 30, 2017; 
1:00 - 5:00 pm
Monday, July 31, 2017; 
8:00 am - 5:00 pm
Tuesday, August 1, 2017; 
8:00 am - 5:00 pm
Wednesday, August 2, 2017; 
8:00 am - 5:00 pm
Thursday, August 3, 2017; 
8:00 am - 5:00 pm
Friday, August 4, 2017; 
8:00 am - 3:00 pm
Instructors: Melissa Murchison Ruth Modlin Ellet
CRN: IOP317-FD
Fee: $1,650 early (through Apr 15); $1,850 standard (starts Apr 16)
Deposit of $125 is non-refundable. If eligible for Tuition Remission, the Tuition Remission benefit will not be refunded in the event of cancellation.
Description
Join us for an intensive "redesigned" week-long program where the focus is on the "Art and Science of Fundraising" and structured around the work that fundraisers do. The format of the week will follow the fundraising cycle and incorporate fundamentals, practical application and dedicated, facilitated work time each day. Students will leave with a personalized body of work that will be based on their individual needs. This could include a development plan, a strategic action plan, a roadmap or a work plan outlining next steps to implement change. The Fund Development Institute is designed around the individual needs of fundraising professionals, executive directors, career switchers and development or program staff who want to learn more to enhance their careers. Classes are taught by nonprofit and fundraising professionals who are experts in their fields and share the real world knowledge as well as their love of fundraising.

Nonprofit Persuasive Writing Workshop
Course Offerings (1)
June 8, 2017 through June 22, 2017
Thursdays: 9:00 - 11:00 am
Instructor: David Hogge
CRN: IOP317.PERSUASIVEWRITINGWORKSHOP
Fee: $170
Description
All writing aims to persuade. That's the underlying principle of this course. While your written communication certainly lets people know about your organization's mission and vision, as well as the success you've achieved serving your constituents, your ultimate goal is to convince donors and prospects to offer volunteer and financial support. For that reason, every word, picture, and nuance must work together to create a message that?s compelling, credible, and convincing. In this course, we'll work together to define your audiences and discern what motivates them to contribute their time and money to an organization. We'll then discuss the various devices you can use to engage them and how each can be tailored to a specific medium, from grants and brochures to web sites and social media. With a stronger awareness of who you're trying to reach and how to cast your message effectively, we'll evaluate your current communications with the entire class. Looking at your marketing and fundraising material with a fresh eye will enable you to revise and articulate your message in ways that inspire generous giving and support.

Grant Writing
Grant Writing & Management Institute
Course Offerings (1)
Monday, April 30, 2018; 
8:00 am - 5:00 pm
Tuesday, May 1, 2018; 
8:00 am - 5:00 pm
Wednesday, May 2, 2018; 
8:00 am - 5:30 pm
Thursday, May 3, 2018; 
8:00 am - 5:00 pm
Friday, May 4, 2018; 
8:00 am - 4:30 pm
Instructor: IOP Staff
CRN: IOP218.GW
Fee: $1,599 early (through Feb 2, 2018); $1,799 standard (starting Feb 3, 2018)
Deposit of $125 is non-refundable. If eligible for Tuition Remission, the Tuition Remission benefit will not be refunded in the event of cancellation.
Description
Join us for an intensive one-week program (40 hours) where you will learn how to develop a comprehensive grant writing program. Successful grantsmanship is much more than writing grants. It is a process of defining needs, determining the best type of funding possibilities and strategies, researching, writing and packaging winning proposals, and managing grants after an award or decline. During the week you will work on parts of a real grant for your organization. Content for the week includes understanding grantsmanship strategy, case statements, grant research, navigating support from corporations and foundations, outcome measures, program/project budgeting, grants management and persuasive writing. A Certificate in Grant Writing and Management will be awarded at the conclusion of the program.

Nonprofit Marketing
Marketing for Nonprofits Institute
Course Offerings (2)
Sunday, July 23, 2017; 
1:00 - 5:30 pm
Monday, July 24, 2017; 
8:00 am - 5:30 pm
Tuesday, July 25, 2017; 
8:00 am - 5:30 pm
Wednesday, July 26, 2017; 
8:00 am - 5:00 pm
Thursday, July 27, 2017; 
8:00 am - 3:30 pm
Friday, July 28, 2017; 
8:00 am - 5:00 pm
Saturday, July 29, 2017; 
8:00 am - 12:00 pm
Instructors: Katie Gilstrap Pamela Hervey David Hogge Emily Shane Greg Surfer Laura Doherty Dean Browell
CRN: IOP317.MKT
Fee: $1,650 early (through Mar 19); $1,850 standard (starting Mar 20)
Deposit of $125 is non-refundable. If eligible for Tuition Remission, the Tuition Remission benefit will not be refunded in the event of cancellation.
Sunday, January 28, 2018; 
1:00 - 5:30 pm
Monday, January 29, 2018; 
8:00 am - 5:30 pm
Tuesday, January 30, 2018; 
8:00 am - 5:30 pm
Wednesday, January 31, 2018; 
8:00 am - 5:00 pm
Thursday, February 1, 2018; 
8:00 am - 3:30 pm
Friday, February 2, 2018; 
8:00 am - 5:00 pm
Saturday, February 3, 2018; 
8:00 am - 12:00 pm
Instructor: IOP Staff
CRN: IOP218.MKT
Fee: $1,750 early (through Jan 13); $1,850 standard (starting Jan 14)
Deposit of $125 is non-refundable. If eligible for Tuition Remission, the Tuition Remission benefit will not be refunded in the event of cancellation.
Description
Join us for an intensive weeklong program where you will start from the beginning. You'll investigate what marketing is, study the four P's, address your audiences with suitable key messages and tactics, learn about direct mail and social media, and complete the week with individualized help with the marketing plan for your organization. By week's end you will put together a comprehensive marketing plan for your organization, develop your organization's key messages, identify your audiences and how to reach them with you the appropriate messages, learn how to make the most of your direct mail dollars, and determine how new social media tools can be integrated into your marketing plan. A Certificate in Marketing for Nonprofits will be awarded at the conclusion of the week.

Planned Giving
Planned Giving Institute
Course Offerings (1)
Monday, March 19, 2018; 
1:00 - 5:00 pm
Tuesday, March 20, 2018; 
8:00 am - 5:00 pm
Wednesday, March 21, 2018; 
8:00 am - 5:00 pm
Thursday, March 22, 2018; 
8:00 am - 5:00 pm
Friday, March 23, 2018; 
8:00 am - 12:00 pm
Instructor: IOP Staff
CRN: IOP218.PG
Fee: $1,650 early (through Mar 1, 2018); $1,750 standard (starting Mar 2)
Deposit of $125 is non-refundable. If eligible for Tuition Remission, the Tuition Remission benefit will not be refunded in the event of cancellation.
Description
Join us for an intensive one-week program (32 hours) where you will learn how to develop a comprehensive planned giving program. A successful planned giving program is much more than soliciting gifts through wills. It is a process of understanding the donor's perspective, determining the best type of funding possibilities and strategies, researching and identifying donors, marketing the appropriate strategies, and managing a program and stewarding your donors. A Certificate in Planned Giving will be awarded at the conclusion of the program.

Graduate Nonprofit Studies

We also offer graduate programs in nonprofit studies for those seeking a graduate credential.

IOP logo

Institute on Philanthropy
Professional & Continuing Studies
28 Westhampton Way
Univ. of Richmond, VA 23173

Kathy Laing, Manager
Miriam Blackmon, Assistant
Phone: (804) 287-1290

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