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Social Media

We live in an age of social media. What was a nonexistent field just 10 years ago is a driving force behind business today. According to the Bureau of Labor Statistics, careers relating to social media will increase 24% from 2008 to 2018. Social media is not only a growing field but, it is bringing with it tremendous job opportunity. Simply Hired reports a national average salary of $82,000 for social media marketers.

We offer courses and certificates in social media design, development and management for professionals seeking to add experience, specialized knowledge or a professional credential in social media.

Course and Registration Information

Select the title below for schedules and online registration.

Courses
Social Media Platforms
Facebook for Business
Course Offerings (1)
October 2, 2017 through October 27, 2017
Instructor: LRN Staff
CRN: LRN118.26
Fee: $245
Online. Offered through our partnership with LERN.
Description
Find out what goes on behind the scenes on Facebook Pages and how to increase the chances that your message is seen and acted on. Discover new tools and proven techniques to increase business and expand your reach. Discuss how to adapt your marketing message for the Facebook platform and how to integrate Facebook across all your marketing areas. This is an intermediate class, assuming that you have already started a Page on Facebook and have some basic knowledge of the platform. Note: This is an online instructor-led course. You will need internet access and audio (speakers) to participate. You can participate in the course any time of day, any day of the week.

LERN Managing Social Media Platforms Certificate
Course Offerings (1)
September 5, 2017 through December 1, 2017
Instructor: LRN Staff
CRN: LRN118.04C
Fee: $495
Online. Offered through our partnership with LERN.
Description
Different social networks have distinct characteristics, different features, and unique methods for developing a two-way communication and marketing strategy for your organization. Get a skill set for working and managing different social media platforms. Then find out what you can be doing, what you should be doing, and take back a plan to integrate social networks into your communication and marketing. You will get a firm foundation in Twitter, LinkedIn, and Facebook platforms. Come away with an understanding of these social networks and practical, how-to techniques to integrate social networks into your organization or business. Your instructors are outstanding practitioners who also speak, write, and train others on social networks. This certificate program consists of three one-month courses: Twitter, Facebook for Business, and LinkedIn for Business.

LinkedIn for Business
Course Offerings (1)
November 6, 2017 through December 1, 2017
Instructor: LRN Staff
CRN: LRN118.27
Fee: $195
Online. Offered through our partnership with LERN.
Description
LinkedIn is the most popular business social network and the website for professionals to network, build business relationships, and provide or receive referrals. Most people rarely get beyond setting up a profile and therefore miss out on all the advanced features that have come to make LinkedIn so popular. Learn how to set up your personal profile so that it gets noticed by others. Discover how LinkedIn can be used to generate leads, recruit new employees, and find new jobs. This class will cover all the intricacies of LinkedIn to help you create, customize, and optimize your presence on LinkedIn. Note: This is an online instructor-led course. You will need internet access and audio (speakers) to participate. You can participate in the course any time of day, any day of the week.

Twitter
Course Offerings (1)
September 5, 2017 through September 29, 2017
Instructor: LRN Staff
CRN: LRN118.25
Fee: $195
Online. Offered through our partnership with LERN.
Description
Twitter is a hot social media platform these days - and everyone seems to be using it! Learn the best way to take advantage of the unique opportunities Twitter offers, and discover how to create relationships and network with your key constituents. Find out the best, and easiest, techniques for successful interactions in the Twitterverse.

Social Media for Business
Integrating Social Media in Your Organization
Course Offerings (1)
November 6, 2017 through December 1, 2017
Instructor: LRN Staff
CRN: LRN118.37
Fee: $195
Online. Offered through our partnership with LERN.
Description
Come away with a practical strategy and techniques for implementing social networks for your organization or business. Learn how to create your own private social network using Ning, work socially using Google Docs and calendars, and move your web site to an interactive Web 2.0 site. Your instructor will help you choose which social network tools are right for your situation, and how to integrate them into your web site to develop a social networking strategy for your organization. Find out what you can be doing, what you should be doing, and take back a plan to integrate social networks into your communication and marketing.

Introduction to Social Media
Course Offerings (1)
September 5, 2017 through September 29, 2017
Instructor: LRN Staff
CRN: LRN118.35
Fee: $195
Online. Offered through our partnership with LERN.
Description
Get involved in the move from in-person to online communication. Learn what social networks are and their role in your business and personal life. Discover the top sites and how businesses are using them for communication, customer retention, branding, marketing, market research, needs assessment and serving customers and clients. Explore the options for your organization. Look at case studies of what other organizations are doing. Let your instructor guide your exploration of Facebook and YouTube. Your instructor is a nationally-known speaker, consultant and trainer on social networks and social media.

LERN Social Media for Business Certificate
Course Offerings (1)
September 5, 2017 through December 1, 2017
Instructor: LRN Staff
CRN: LRN118.02C
Fee: $495
Online. Offered through our partnership with LERN.
Description
Get in on this exciting and growing way to communicate, market, and serve your customers and clients. Exploring Facebook, Twitter, blogging, YouTube, LinkedIn, and more, uncover the new principles of communication that apply across all networks, and discover how each specific social networks works and the applicability to your organization. Learn how social networks may be used to develop a two-way communication and marketing strategy for your organization. Then find out what you can be doing and what you should be doing, and take back a plan to integrate social networks into your communication and marketing. Whether you are new to social networks or already involved, you will come away with both an understanding of social networks and practical, how-to techniques to integrate social networks into your organization or business. Your instructors are outstanding practitioners who also speak, write and train others on social networks. This certificate program consists of three one-month courses: Introduction to Social Media, Marketing Using Social Media, and Integrating Social Media in Your Organization.

Marketing Using Social Media
Course Offerings (1)
October 2, 2017 through October 27, 2017
Instructor: LRN Staff
CRN: LRN118.36
Fee: $195
Online. Offered through our partnership with LERN.
Description
Develop a two-way communication and marketing strategy for your organization using social networks. Let your instructor guide you in exploring major social networks, including Twitter, LinkedIn, and blogging. Learn quick, easy ways to use Twitter, blogs and LinkedIn to engage your customers or clients and keep them interested in your organization or business. You'll find out the advantages and disadvantages of each, and learn what's right for your work and kind of organization. Your instructor is a director of marketing for a national association, who writes and speaks on the topic.

Social Media Seminar (In Person)
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Professional & Continuing Studies
Special Programs Building
28 Westhampton Way
Univ. of Richmond, VA 23173

Phone: (804) 289-8133
Fax: (804) 289-8138
spcs@richmond.edu