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eMarketing

Online, digital, or e-marketing are expanding components of digital communications. We offer courses in several different types of online marketing: e-marketing essentials for a broad overview of options; video marketing, mobile marking, inbound marketing and social media marketing are other areas of focus. This expanding area of study offers a wide array of opportunities for professional development certification.

Course and Registration Information

Select the title below for course schedules and online registration.

Courses
Digital Marketing
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Video Marketing
LERN Video Marketing Certificate
Course Offerings (1)
September 5, 2017 through October 27, 2017
Instructor: LRN Staff
CRN: LRN118.01C
Fee: $395
Online. Offered through our partnership with LERN.
Description
Video Marketing is the latest hot new marketing trend. Data indicates that shoppers who view product videos are 144% more likely to add the product to their cart. Video with good Search Engine Optimization has a 53% higher chance of showing up on page one of Google searches. When done correctly, video can tell a story, and stories connect people. Video also leads to an 'emotion' trigger that plain text cannot do. This certificate program consists of two one-month courses: Video Marketing and YouTube for Business.

Video Marketing
Course Offerings (1)
September 5, 2017 through September 29, 2017
Instructor: LRN Staff
CRN: LRN118.39
Fee: $245
Online. Offered through our partnership with LERN.
Description
Sight, sound and motion are much more compelling than static words on a page. Video is very hypnotic and it quickly speeds up the 'know, like, and trust' factors with your audience. Discover how to use simple online video to quickly bond with your viewers, drive traffic to your website, boost business and build brand awareness. Find out how to shoot simple, effective videos without costly fancy equipment or advanced technical skills. Discover the secrets to creating content that commands attention. Learn how to dominate Google and YouTube with your videos and use YouTube strategically to market your business 24/7 - even while you sleep!

YouTube for Business
Course Offerings (1)
October 2, 2017 through October 27, 2017
Instructor: LRN Staff
CRN: LRN118.40
Fee: $245
Online. Offered through our partnership with LERN.
Description
Increase your business with YouTube, the online video site and now the second-largest search engine. Discover the power of video for your organization, and how to use video as a marketing tool to reach and serve more people. Find out what types of video work best on YouTube, how other business organizations are using YouTube, how to create your own YouTube channel, and the techniques of adding captions, annotations and other extra features. YouTube can enhance your current marketing and communication strategy. After completing this course you will take away proven strategies and techniques for making YouTube work successfully for your organization.

Mobile Marketing
Advanced Mobile Marketing
Course Offerings (1)
November 6, 2017 through December 1, 2017
Instructor: LRN Staff
CRN: LRN118.34
Fee: $245
Online. Offered through our partnership with LERN.
Description
Come get the knowledge needed to implement a mobile marketing plan for your organization. Find out about proximity marketing, mobile marketing metrics, and developing a mobile marketing campaign. Learn how to promote your app on the web, build a landing page for your app, and employ advanced tracking of your application usage. Then take home a blueprint for creating guidelines and standards for your mobile marketing effort, and how to measure its success. You will leave this course with the knowledge to implement a mobile marketing plan for your organization. Note: This is an instructor-led online course. You will need an internet connection and audio (speakers) to participate. You may participate in the online class any day of the week, any time of day.

Creating Cell Phone Apps for Your Business
Course Offerings (1)
October 2, 2017 through October 27, 2017
Instructor: LRN Staff
CRN: LRN118.33
Fee: $245
Online. Offered through our partnership with LERN.
Description
Cell phone apps are the latest way smart businesses are reaching their customers. It seems that nearly everyone is carrying and using smartphones these days! Savvy organizations across the globe are investing in building cell phone apps for their businesses. In this four-week course, we will provide you with step-by-step instructions on how non-technical users can build, deploy and market smartphone applications across Android, iPhone and Blackberry platforms. The course is ideal for business owners and executives who want to understand how smartphone applications can be inexpensively built, and also for technical users who want to understand how to quickly deploy smartphone applications.

Introduction to Mobile Marketing
Course Offerings (1)
September 5, 2017 through September 29, 2017
Instructor: LRN Staff
CRN: LRN118.32
Fee: $195
Online. Offered through our partnership with LERN.
Description
More than half of US consumers who've made purchases on their smartphones have done so in response to a mobile marketing message. Smartphone sales exceeded $420 million in 2011, and analysts forecast they will surpass $1 billion by the end of 2016. The way consumers are interacting with brands and connecting to the world is changing because of mobiles. Find out about location-based marketing, mobile payments, QR codes, applications, and mobile coupons. Learn how mobile marketing can increase your capabilities to retain current customers and gain new ones.

LERN Mobile Marketing Certificate
Course Offerings (1)
September 5, 2017 through December 1, 2017
Instructor: LRN Staff
CRN: LRN118.03C
Fee: $595
Online. Offered through our partnership with LERN.
Description
The way consumers are interacting with brands and connecting to the world is changing because of mobile devices. Find out about location-based marketing, mobile payments, QR codes, applications, and mobile coupons. You will learn how mobile marketing can increase your capabilities to retain current customers and gain new ones, including step-by-step instructions on how non-technical users can build, deploy and market smartphone applications across Android, iPhone and Blackberry platforms. Finally, get the knowledge needed to implement a mobile marketing plan for your organization. Find out about proximity marketing, mobile marketing metrics, and developing a mobile marketing campaign. This certificate program consists of three one-month courses: Introduction to Mobile Marketing, Creating Cell Phone Apps for Your Business, and Advanced Mobile Marketing.

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Digital Advertising (In Person)
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Contact Us

Professional & Continuing Studies
Special Programs Building
28 Westhampton Way
Univ. of Richmond, VA 23173

Phone: (804) 289-8133
Fax: (804) 289-8138
spcs@richmond.edu