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eMarketing

Online, digital, or e-marketing are expanding components of digital communications. We offer courses in several different types of online marketing: e-marketing essentials for a broad overview of options; video marketing, mobile marking, inbound marketing and social media marketing are other areas of focus. This expanding area of study offers a wide array of opportunities for professional development certification.

Course and Registration Information

Select the title below for course schedules and online registration.

Courses
Digital Marketing
Boosting Your Website Traffic
Course Offerings (1)
July 3, 2017 through July 28, 2017
Instructor: Dan Belhassen
CRN: LRN317.13
Fee: $195
Online. Offered through our partnership with LERN.
Description
Acquire the basic skills to boost your website traffic, including how to analyze your visitor traffic, how to use search engine optimization to get greater visibility and exposure in Google searches, and how to redesign your website copy to increase your visitors and results. No experience necessary, but if you are at an advanced level, your instructor is an SEO expert and can answer your toughest questions.

LERN Digital Marketing Certificate
Course Offerings (1)
June 5, 2017 through September 1, 2017
Instructor: LERN Instructor
CRN: LRN317.06C
Fee: $495
Online. Offered through our partnership with LERN.
Description
Come get a fundamental yet advanced introduction to Digital Marketing, including improving email promotions, analyzing your web site traffic, doing search engine optimization, and employing online advertising. This material is relevant for any type of organization, including businesses, companies, non-profit, and government agencies, and no prior eMarketing experience or expertise is necessary. If you are already at an advanced level, your expert instructors can provide the latest, most advanced information and answer your toughest questions. This certificate program consists of three one-month courses: Improving Email Promotions, Boosting Your Web Site Traffic, and Online Advertising.

Online Advertising
Course Offerings (1)
August 7, 2017 through September 1, 2017
Instructor: Dan Belhassen
CRN: LRN317.14
Fee: $195
Online. Offered through our partnership with LERN.
Description
Get the keys to making online advertising work for you and your organization. See how pay-per-click advertising with Google AdWords works. Find out how to test low-budget AdWord campaigns. Learn how you can target local audiences. Then discover Facebook advertising and how you can determine the demographics and even numbers of people you want to reach. No experience necessary, but if you are at an advanced level, your instructor is an online ad expert and can answer your toughest questions.

Video Marketing
LERN Video Marketing Certificate
Course Offerings (1)
June 5, 2017 through July 28, 2017
Instructor: LERN Instructor
CRN: LRN317.01C
Fee: $395
Online. Offered through our partnership with LERN.
Description
Video Marketing is the latest hot new marketing trend. Data indicates that shoppers who view product videos are 144% more likely to add the product to their cart. Video with good Search Engine Optimization has a 53% higher chance of showing up on page one of Google searches. When done correctly, video can tell a story, and stories connect people. Video also leads to an 'emotion' trigger that plain text cannot do. This certificate program consists of two one-month courses: Video Marketing and YouTube for Business.

YouTube for Business
Course Offerings (1)
July 3, 2017 through July 28, 2017
Instructor: LERN Instructor
CRN: LRN317.40
Fee: $245
Online. Offered through our partnership with LERN.
Description
Increase your business with YouTube, the online video site and now the second-largest search engine. Discover the power of video for your organization, and how to use video as a marketing tool to reach and serve more people. Find out what types of video work best on YouTube, how other business organizations are using YouTube, how to create your own YouTube channel, and the techniques of adding captions, annotations and other extra features. YouTube can enhance your current marketing and communication strategy. After completing this course you will take away proven strategies and techniques for making YouTube work successfully for your organization.

Mobile Marketing
Advanced Mobile Marketing
Course Offerings (1)
August 7, 2017 through September 1, 2017
Instructor: LERN Instructor
CRN: LRN317.34
Fee: $245
Online. Offered through our partnership with LERN.
Description
Come get the knowledge needed to implement a mobile marketing plan for your organization. Find out about proximity marketing, mobile marketing metrics, and developing a mobile marketing campaign. Learn how to promote your app on the web, build a landing page for your app, and employ advanced tracking of your application usage. Then take home a blueprint for creating guidelines and standards for your mobile marketing effort, and how to measure its success. You will leave this course with the knowledge to implement a mobile marketing plan for your organization. Note: This is an instructor-led online course. You will need an internet connection and audio (speakers) to participate. You may participate in the online class any day of the week, any time of day.

Creating Cell Phone Apps for Your Business
Course Offerings (1)
July 3, 2017 through July 28, 2017
Instructor: Dan Belhassen
CRN: LRN317.33
Fee: $245
Online. Offered through our partnership with LERN.
Description
Cell phone apps are the latest way smart businesses are reaching their customers. It seems that nearly everyone is carrying and using smartphones these days! Savvy organizations across the globe are investing in building cell phone apps for their businesses. In this four-week course, we will provide you with step-by-step instructions on how non-technical users can build, deploy and market smartphone applications across Android, iPhone and Blackberry platforms. The course is ideal for business owners and executives who want to understand how smartphone applications can be inexpensively built, and also for technical users who want to understand how to quickly deploy smartphone applications.

LERN Mobile Marketing Certificate
Course Offerings (1)
June 5, 2017 through September 1, 2017
Instructor: LERN Instructor
CRN: LRN317.03C
Fee: $595
Online. Offered through our partnership with LERN.
Description
The way consumers are interacting with brands and connecting to the world is changing because of mobile devices. Find out about location-based marketing, mobile payments, QR codes, applications, and mobile coupons. You will learn how mobile marketing can increase your capabilities to retain current customers and gain new ones, including step-by-step instructions on how non-technical users can build, deploy and market smartphone applications across Android, iPhone and Blackberry platforms. Finally, get the knowledge needed to implement a mobile marketing plan for your organization. Find out about proximity marketing, mobile marketing metrics, and developing a mobile marketing campaign. This certificate program consists of three one-month courses: Introduction to Mobile Marketing, Creating Cell Phone Apps for Your Business, and Advanced Mobile Marketing.

Google Tools
Google Apps for Business
Course Offerings (1)
July 3, 2017 through July 28, 2017
Instructor: LERN Instructor
CRN: LRN317.74
Fee: $195
Online. Offered through our partnership with LERN.
Description
Google offers a variety of web-based applications and tools to help you become more productive, including Gmail, Google Calendar, Drive, Hangouts, Documents, Spreadsheets, Presentations, and more. Move beyond the basic features you figured out on your own. Be able to use them to work collaboratively and increase productivity. Learn how to run online meetings and webinars. Learn the ins and outs of all the tools Google has to help you become more productive and improve your work communication skills. You will learn time saving tips and strategies to get more done in your work and personal life.

Google+
Course Offerings (2)
August 7, 2017 through September 1, 2017
Instructor: LERN Instructor
CRN: LRN317.71
Fee: $195
Online. Offered through our partnership with LERN.
June 5, 2017 through June 30, 2017
Instructor: LRN Instructor
CRN: LRN217.711
Fee: $195
Online. Offered through our partnership with LERN.
Description
Google+ has over 300 million active users. Discover the best ways to use this popular and emerging social media platform to raise your online profile, while connecting with current and potential new contacts. This one-month course will discuss the advantages of using Google+, demonstrate how it can help your organization to engage existing users and grow your base, explore techniques for using the platform to create relationships, and expand your reach and knowledge in particular subject matter areas.

LERN Certificate in Google Tools
Course Offerings (1)
June 5, 2017 through September 1, 2017
Instructor: LERN Instructor
CRN: LRN317.18C
Fee: $495
Online. Offered through our partnership with LERN.
Description
Increase your online savvy and ability to position yourself and your organization for greater success. Experience the interaction and big take-aways from studying with top-notch professionals. Your instructors not only work with these tools every day, but also speak at national conferences and train others. Learn more about Google Analytics, Google apps for business, and Google+. Sometimes implementing just one new tip can mean greater productivity, effectiveness and even profitability. This certificate program consists of three courses: Google Analytics, Google+, and Google Apps for Business.

Digital Advertising (In Person)
Digital Advertising and Marketing (1 day workshop)
Course Offerings (1)
Saturday, July 22, 2017; 
10:00 am - 4:00 pm
Instructor: Piper Henriques
CRN: TEC317.13
Fee: $225
Description
This course offers effective digital advertising strategies and techniques. We will discuss a variety of digital advertising options for desktop and mobile, how professional design can increase sales for businesses, and how to interpret analytics to target advertising to the audience you want to reach. Students will engage in hands-on activities in designing and implementing digital advertising including digital ads, social media tactics, native advertising, video advertising, interactive ads and more!

Contact Us

Professional & Continuing Studies
Special Programs Building
28 Westhampton Way
Univ. of Richmond, VA 23173

Phone: (804) 289-8133
Fax: (804) 289-8138
spcs@richmond.edu